1. The baseline Generally, to have a good career in web design and web development, you can never stop learning. At the end of your four years of torture in university, there is the tendency to think that “I’ve learned all there is to learn”… only to come out into the real world...

1. Perfection harms development If you are a designer or a developer, you’d probably know that trying to make your project perfect can extend the time needed to complete the project-even several times. There’s always that one last element you want to improve quickly before...

1. Johnnie Walker Johnnie Walker has been producing Scotch whisky for nearly 200 years, and has seen a rise from selling only in a small grocery store to being the most popular Scotch whisky in the world. This has led to the brand describing itself as “an international symbol of...

1. Brand architecture decision The very first question you should ask yourself is whether your offering truly needs a new name. If you want to set up a new company, then of course you need to call it something, but if you are, for example, launching a new product, check first...

1. Clarity of PurposeIt’s never a bad idea to brush up on design fundamentals. From color theory to typography to UI and layout, these core skills are not only beneficial to your design practice, but they help you think about design on a higher level. Too often, designers fail to see the wood for...

Given the difficulty of acquiring new visitors, you might think that all the webmasters of the world would do everything in their power to provide a delightful user experience and ultimately retain each hard-won customer, but we all know that there are a number of unpleasant and off-putting bad...

1. Make Sure That Saving Money Is Worth ItOne of the biggest influences on your decision will likely be cost. The expense of building your own website is going to be rather high when it comes to the number of zeros on the bill. There is no question that you will get what you pay for, but what you...

1. Poor or outdated visual designNothing makes a customer say “no thanks” as quickly as a really gruesome home page. It could be horrendous colour choices or a naff logo. Or it could just be that things have aged badly. We sympathise a lot with businesses here because quality websites cost money; but things move quickly in the...