1. Poor or outdated visual design Nothing makes a customer say “no thanks” as quickly as a really gruesome home page. It could be horrendous colour choices or a naff logo. Or it could just be that...

1. Make Sure That Saving Money Is Worth It One of the biggest influences on your decision will likely be cost. The expense of building your own website is going to be rather high when it comes to...

Given the difficulty of acquiring new visitors, you might think that all the webmasters of the world would do everything in their power to provide a delightful user experience and ultimately retain...

1. Clarity of Purpose It’s never a bad idea to brush up on design fundamentals. From color theory to typography to UI and layout, these core skills are not only beneficial to your design practice,...

1. Brand architecture decision The very first question you should ask yourself is whether your offering truly needs a new name. If you want to set up a new company, then of course you need to call it...

1. Johnnie Walker Johnnie Walker has been producing Scotch whisky for nearly 200 years, and has seen a rise from selling only in a small grocery store to being the most popular Scotch whisky in the...

1. Perfection harms development If you are a designer or a developer, you’d probably know that trying to make your project perfect can extend the time needed to complete the project-even several...