How do you create a good logo

Why Does Your Business Need a Logo

Let’s get a few things straight: your logo and your website is not your brand. Your brand is the experience and perception people have of your company. Branding are the actions taken to build your brand (strategy). And a brand identity is the tangible expressions of your brand (logo, typography, colors, etc). But that said, your logo is important to your business because it communicates ownership, quality, and values. It’s imprinted on your products, your business card, website, social media, and most importantly, in the minds of your clients.

Your logo is likely to be one of the first interactions people have with your company and it’s your opportunity to make a solid first impression, show you deliver a quality service, and visually express your purpose. No one really cares about your logo (except for graphic designers, or those with an eye for design). What people really care about is their experience and what your brand is advocating. Good design not only looks professional on the surface, it also signifies something deeper.

Web Design Kenya

What is a logo and what makes it good?

A logo is a combination of text and imagery that tells people the name of your small business and creates a visual symbol that represents your vision. It’s a big part of your brand identity (what people will see). A good logo is memorable, differentiates you from everyone else, and fosters brand loyalty. How? It has meaning built within it. Why? Because your businesses’ belief system, core values, purpose, mission, and vision is what your brand is built around. That’s what people remember and tell their friends about; not your logo.

No one really cares about your logo (except for graphic designers, or those with an eye for design). What people really care about is their experience and what your brand is advocating. Good design not only looks professional on the surface, it also signifies something deeper.

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