Most companies don’t know the significance their logo will have for their brand. Did you know a logo that’s poorly designed can have a major impact on your brand identity? Your logo is a way to separate you from your competitors so your target audience can identify you among thousands of other brands, so getting the design right is crucial to your long-term success. The impact a logo can make is why you need to find a logo designer that’s exactly right to create the perfect branding tool for your company. But how do you find a designer that you know will deliver a quality logo? That’s what you can find out in the following article.
1. Identify Your Expectations
Before you shop around for a logo designer you should first consider all your expectations. For starters, you want to have a professional rapport with your designer, so someone with great people skills will be valuable.
Do you expect your logo design to be done within a week or are you willing to let the designer spend time on your branding? Creating a unique logo may take some time so don’t rush the process but communicate your business timelines so getting a logo doesn’t affect other of your marketing processes.
Before you contact a logo designer, write down all your expectations on how you want it done, such as color schemes and styling. You may want a logo creator who designs graphics with emotions because customers will often base their decisions on what they feel. Providing this list will speed up the creation process and by making it easy for the designer to consider your expectations, you’ll get a logo that’s created to your exact needs.
2. Search for Logo Designers Online
The best way to find a professional logo designer is to search for one online. There are plenty of platforms you can refer to where you can find freelance designers or people that work through agencies.
Using an online platform to find a designer is ideal because you’re able to see details about the person through online design portfolios. This is also the best way to read reviews on the designer to see if they meet their customers’ expectations. With online search engines, you can easily communicate with logo designers because their contact details are freely available to you.
3. Look at The Logo Designer’s Previous Work
The only way to find out if a logo designer is perfect for the job you need done is to check their previous work. Designers will always have a portfolio where you can see their style, color use, placement and the uniqueness of their designs.
Looking at a logo designer’s portfolio, you can easily identify whether he or she will be suitable for the type of branding you want done. On the other hand, most professional designers who have years of experience will be able to adjust their style to suit your requirements, so their track record can give you some peace of mind about their capabilities.
The purpose of a portfolio is to see the quality of the designer’s work. Based on previous designs you can easily see whether the logos are high-quality images that can be used in any scale or format. Here are some tips to identify a quality logo from a designer:
- The design is simplistic
- It’s memorable
- The design isn’t pixilated
- Colors and fonts complement each other well
- Proper use of negative space
- Excellent placement of images and fonts
- Perfectly identifiable with the company name
If you feel that the designs in the portfolio don’t meet your expectations for quality work, look for another designer. It will give you peace of mind to work with someone you know will develop a logo that will work for your brand, so if you have any doubts pick someone else.
4. Conduct an Interview with Your Chosen Designer
Having a degree is no shortcut to success (in fact, there isn’t really a shortcut of any sort to success – diploma mills be damned) but it serves as a yardstick of your capabilities. Even Mark Zuckerberg and Bill Gates didn’t drop out from just any university, it was Harvard (how easy was it to get into Harvard?). And Steve Jobs never really fully dropped out of school (the fees were too much of a burden for his parents.) He still attended classes that interested him, a calligraphy course to be exact. If you love that beautiful font you see on your computer right now, that’s a result from Jobs’ love of beautiful typography.
Once you’ve chosen your designer, ask if you can interview him or her. In the interview, you can ask the designer questions about their work that you can’t get from a portfolio, such as if they design a logo from scratch or use vectors.
Another reaon you should interview your designer is to ensure he or she understands your requirements for your branding. Find out what the designer’s turnaround time is and when they’re available for communication in order to streamline the process and manage your own expectations.
5. What is the Cost of a Logo?
One of the most important aspects of a logo design is the price. Some designers will provide an hourly rate for their work and others will quote you a set amount for the image. You must be able to pick someone with affordable rates that won’t compromise on quality. Your logo will be the face of your company’s branding for as long as your business is running. Make it count!
The logo designer you pick must be able to adjust their style so they can meet your brand’s requirements. What’s more, the rates must be affordable and the designer must be able to deliver quality work quickly. Now you’re ready to shop around for a professional logo designer to help you develop your brand identity optimally!.