Every company has to change its branding strategy from time to time. It’s the key to keeping communication fresh, while ensuring it continues to excite.
Anyone who has ever had to come up with a name for a new product or a new company, knows how draining the process is, and how the initial.
While the tools we use, the terminology we employ, and the goal posts we shoot for are constantly changing, core skills are transferable and long-lasting.
The Internet of today is a highly competitive place. With so many individuals and businesses spending money and time on digital marketing and SEO.
It's crucial to find the best headset for working at home now that doing your job from a home office (or perhaps just a kitchen table) is becoming increasingly common.
How to minimise stress and look after your mental health on Blue Monday, as well as throughout the year. Your mental health is something that you need to look after.
Having a website for your small business is essential. However, keep in mind that “Bad sites – ones full of mistakes – are almost as damaging as having no site whatsoever.”
Nothing makes a customer say “no thanks” as quickly as a really gruesome home page. It could be horrendous colour choices or a naff logo.
If many businesses are on social media, email is still a very efficient way of reaching out to your potential customers and shouldn’t be ignored.
Live broadcasts can be extremely beneficial for you business if you know how to use them. Live streaming is a great way to improve your reach on social media
Market research is a key part of developing your market strategy. It is about collecting information that provides an insight into your customers thinking.
Having a strong online presence, particularly a website, can be make or break for generating more revenue. Yes, the quality of your website impacts results
“Once I’m up and running, I’ll invest in building a brand.” Sound familiar? This is a common mindset among small business owners who focus on marketing.
Let’s get a few things straight: your logo and your website is not your brand. Your brand is the experience and perception people have of your company.
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