Make no mistake about it: a recognizable and loved brand is one of the most valuable assets a company owns. As a small business, you may be competing against big brands with devoted customers and unlimited marketing budgets.Your brand is your reputation!In today’s market, a successful brand has to be consistent in communication and...

Whether the site you are about to create is your first web project or just another one, we would highly recommend you to use WordPress.‘Why should I use WordPress’ – you might ask. Well, WordPress is the most used Content Management System (CMS) in the world. We are also using it. Of course, you don’t have to use anything just...

Most companies don’t know the significance their logo will have for their brand. Did you know a logo that’s poorly designed can have a major impact on your brand identity? Your logo is a way to separate you from your competitors so your target audience can identify you among thousands of other brands, so getting the design right is...

1. Perfection harms development If you are a designer or a developer, you’d probably know that trying to make your project perfect can extend the time needed to complete the project-even several times. There’s always that one last element you want to improve quickly before...

1. Johnnie Walker Johnnie Walker has been producing Scotch whisky for nearly 200 years, and has seen a rise from selling only in a small grocery store to being the most popular Scotch whisky in the world. This has led to the brand describing itself as “an international symbol of...

1. Clarity of PurposeIt’s never a bad idea to brush up on design fundamentals. From color theory to typography to UI and layout, these core skills are not only beneficial to your design practice, but they help you think about design on a higher level. Too often, designers fail to see the wood for...

Given the difficulty of acquiring new visitors, you might think that all the webmasters of the world would do everything in their power to provide a delightful user experience and ultimately retain each hard-won customer, but we all know that there are a number of unpleasant and off-putting bad...